West Midlands Police Benevolent Fund
Rebranding was the brief, but the customer journey also needed transforming! Members of the Police "family" thought it was expensive and so they didn't sign up. At just £2 per week, there was some serious work to be done.
We are helping to unravel the misconceptions and developing new marketing communications that dispel the myths.
A new customer journey that is both engaging and compelling, resulting in more sign-ups. Ecstatic customer. Happy members.
- Direct Marketing
- POS Displays
- Video Production
- Content Managed Website
- Business Management Tools
Creative Insight - Communicating by Design