PPC is a brilliant tool to get your name in search results quickly. Whether you want to run PPC whilst building your SEO strategy, for burst campaigns or to drive leads month on month, it can be a valuable marketing tool.
What are the benefits of PPC advertising?
- Get your business found in search engines quickly
- Advertise locally or globally
- Measurable advertising
- Insights around the clock
- Reach the right people at the right time
- Create experiments to see what adverts people interact with
- Only pay for those that interact with your adverts
- Reach your customers regardless of which device they’re on
- Work within your budget; big or small
- See instant results.
How does PPC work?
Every time your ad is clicked, sending a visitor to your website, you pay the search engine a fee. (That’s why it’s called “pay per click.”) The best PPC strategies ensure that the fee is trivial because the visit is worth more to your business than what you pay for it.
Before setting up your PPC campaign we will work with you to understand what you see as a valuable action or an action that qualifies a lead. These actions will then form what we call “conversions”.
The aim of any PPC campaign is to ensure your cost per conversion (also known as your cost per lead or cost per acquisition), is lower than the value you place on it. For example, if you value a lead at £50 and the average cost per conversion is £25 then you know PPC is providing you with a good return on investment. If the cost is higher than the value of the lead then we will re-look at your strategy, targeting, bid settings and landing page, to reduce this cost.
CI Case Study:
We were asked by an existing client in the leisure industry to take over their Google Adwords account with the aim of increasing their holiday home bookings and reducing the cost per acquisition.
At take-over the average cost per acquisition was £62.52 and PPC was generating 7 leads per month. Within 2 months into the new PPC campaign, Creative Insight had generated 92 leads at an average cost per click of £7.62 and we were managing to do so on a reduced budget of £90 per month.
Want to know more about PPC advertising? Contact us on 0121 321 2828 or fill in the form below and we'll get back to you.