Inbound Marketing

Inbound Marketing

What Is Inbound Marketing?

Inbound Marketing is an encompassing strategy that allows you to target users based on their interests and behaviour without wasting money on cold users. It's the strategy of attracting strangers, converting them to visitors, closing them as leads and delighting customers. 

What does Inbound Marketing include?

Inbound Marketing relates to the marketing functions that position you where your customers are searching rather than traditional outbound methods where you pay to get in front of as many people as possible with minimal conversion. 

Inbound Marketing functions include:

  • Content marketing / blogs
  • Search marketing (SEO and PPC)
  • Social media marketing
  • Landing pages
  • Email marketing

What are the benefits of Inbound Marketing?

  • Simplify the job of sales and marketing - provide sales teams with qualified leads depending on which stage of the process they are in
  • Increase visibility and brand awareness - position your business where users are searching for you
  • Educate potential and existing customers
  • Increase trust and credibility - at the end of the day, users have searched for you rather than you pushing them with content or doing the hard-sell
  • Measure ROI with full transparency - all of the digital tools listed in this proposal can be measured by the amount of leads they generate providing you with a full cost per acquisition summary and visibility of which platforms generate the most leads.

CI Case Study:

For a client in the care industry, Creative Insight manage their: 
  • Website
  • Content marketing
  • PPC
  • Social media
  • Email marketing
The client receives an average of 7,307 website visitors per month, 525 qualified enquiries per month providing them with a fantastic 7.2% conversion rate. 

In addition to this the client has also seen:

  • 35% decrease in PPC spend by SEO and theme work saving over £7,000 per month
  • 150% increase in organic traffic through themed blog articles

Interested in Inbound Marketing? Want to know more? Call us on 0121 321 2828 or for a FREE web audit contact us via the form today.