| Tech2Reality >>> | corp id | brochure | folder / insert | website | powerpoint template |
Tech2Reality received Mustard funding from Business Link to assist with their start-up project. Creative Insight were tasked with creation of corporate ID & marketing materials enabling the company to successfully compete in their marketplace. Click for more info on what funding is available to assist your marketing.
Matt laminated and die-cut six page brochure provides a suitable introduction to the company, giving what was a new start-up, the look and feel of a well established and successful supplier and enables competition on a level playing field.
A corporate folder and 'empty belly shell' for personalised, laser overprinted presentations allowed Tech2Reality to produce their own documentation cost effectively and in a professional manner.
Complete with a content management system to allow the company to keep their own site up-to-date, the Tech2Reality website forms the centre piece of the marketing materials so far produced and is the tool most used in promoting their business.
Working in a similar way to folder and insert shell, the provision of Powerpoint templates have enabled the company to produce professional presentation tools to back up the confidence they show in their service. |
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| Brockhouse >>> | corp id | brochure | folder / insert | stationery | website |
Creative Insight were asked to re-brand the business and provide a complete package of materials to enable their sales force to operate at all levels. We introduced the local Business Link who provided 50% gross grant funding against the project. Click for more info on what funding is available to assist your marketing.
The Brockhouse brochure provides an overview of the business - an important part of the marketing process, given the company's complexity and its wide variety of products and services. Too many words and it won't get read, too few and the message is lost.
A corporate folder can be an important part of the marketing mix – one that has multiple uses. The Brockhouse folder is used for presentation documents, proposals, quotations, product data, in fact any aspect of presentation where the utmost professionalism is required.
Stationery in most cases, is the first thing your clients or prospective clients will see of your company and as such is one of the most important parts of the marketing 'toolbox'. Double sided business cards don't add a great deal of cost but give a great deal more impact and space for message.
Although a simple 'brochure' site, we created one which is easy to update for our client and gives that all important extra detail that potential customers will find useful. A database driven, password protected client area will be added when internal systems are ready for such an advance. |
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| Respol >>> | stationery | brochure | public relations | website | exhibition | van livery |
Apart from rationalising corporate and sales materials and giving their marketing some direction, as part of our PR service, we wrote and put together the presentation documents which won Respol the coveted FeRFA Contractor of the year award in 2004 and 2005.
Text for Respol's sixteen page brochure was written by our in-house team with very little prior knowledge of industrial contract flooring (as you would expect). A key part of building client relationships is in developing understanding of their individual businesses so that we may market them effectively.
Planning campaigns, writing press releases, updating news sections on websites, on-line article submission, developing target publication competitions, oh, and winning prestigious awards for our clients, the list is endless and all part of the service.
Since the website was launched in 2004, Respol have found it their main source of enquiries which at times have left them and their workforce over-subscribed. As part of the overall marketing mix, a properly optimised website is crucial - just ask Respol.
Our in-house, large format production facility enables us to provide customers with quality display graphics cost-effectively and to tight timescales. Coupled with our relationships with Plex and Expo, two of the top, pop-up distributors and our ability to design for bespoke stand build, we've got most bases covered.
Although not something we do everyday, Creative Insight understand the principles and techniques behind vinyl-cut vehicle livery and how to get the best from the available materials - in the case of Respol, culminating in an extremely eye-catching and unique, mobile advertisement which turns heads. |
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| Hager >>> | advertising | point of sale | direct mail | consumer unit launch: 1 | 2 | 3 | 4 | 5 | 6 |
Creative Insight won this prestigious account in 2005 amidst stiff Advertising Agency competition. It was our creativity, innovation and support which not only won the business, but meant that we subsequently retained it.
Flexibility in working with our clients means that we are happy to work alongside their other suppliers to get the job done. In this case we simply provided the design, artwork and guidance to a specialist POS house who output and distributed the materials nationwide.
First impressions count. Brand awareness is built on providing a synchronised message across all disciplines. Direct mail is an important part of this process as it creates a one-to-one situation, where the message may already have been seen in other media and so will be enforced by a further personalised message.
As part of our overall customer service, we work as an integral member of the 'in-house client team'. From branding to promotional theming and Powerpoints; putting together press packs to creating the marketing materials & promotions - we pride ourselves on 'being there' and our results & client feedback confirms it.
Consumer Unit Launch: Direct Mail
Consumer Unit Launch: Banner Stands
Consumer Unit Launch: Point of Purchase
Consumer Unit Launch: Flyers
Consumer Unit Launch: Adverts |
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| SBXL >>> | brochure | folder/insert | CDROM Booklet | website | exhibition |
SBXL, a leading 'shopper behaviour' research organisation wanted cost effective creativity from a company who would look at things differently. Restrictive marketing budgets didn't deter Creative Insight who continue to serve their needs.
A corporate folder and 'empty belly shell' insert is a great way of portraying your company or products in a professional manner – cost effectively. The inserts can be tailored to a particular contact and simply overprinted by laser or quality inkjet with the relevant information.
To accompany the DVD cased CDROM which we developed for SBXL, we produced an 8 page booklet which works as an aide memoir for those who don't have time to view the presentation. This can quite easily be produced digitally in small quantities using our quality in-house facilities where short runs are required.
Redeveloping a website with great Google 'Page Rank' can be quite a daunting prospect as SBXL found. By utilising the latest guidance and 'Google approved techniques' from some of the top search engine optimisation specialists from around the globe, we can ensure that your existing position is normally surpassed.
Pop-up displays are a cost effective way to get your message across in a striking way, at seminars, trade shows and exhibitions. Even after the event, they can be used in reception areas to enhance your brand or product. Graphics can also be changed and updated to reflect marketing strategy. |
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| Kymco >>> | brochures | website | point of sale | advertising |
Kymco is one of the world's largest manufacturers of ATVs, Motorcycles and Scooters. In developing their current strapline 'seriously alternative', we have managed to get away from the constant comparisons with the big name brands and focus instead, on the quality and diversity of an exceptional range.
Not only do Kymco's machines rival the big household names, the website which we designed and built for them does too! Appearing in many of the top searches above their rivals, even the parent company's .com domain takes a back seat. With well over 1 million visitors a year, it pays to do it right.
Again we show the importance of a themed message. By the time the customer is in the showroom, they'll have seen the website, advertising and catalogue. The point of sale will just reinforce the brand and hopefully help win the sale.
Whether pushing scooters, bikes, ATVs or any combination of the three, the striking layout allows for easy image change and switch between half and full page. The continuity of message and design across all sectors can certainly help to strengthen the brand. |
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